We created an empowering integrated social campaign with video content to ignite Cetaphil brand awareness & trial, ultimately driving sales on core products by way of celebrating the brands 70th anniversary. The content which is the first of an original video series “ Cetaphil Inspirational Firsts" will appear on brand social channels & retailer websites, along with YouTube TrueView.
The CTA of “Trust Cetaphil. Try Cetaphil” will also work in conjunction with a 70 hour flash sale coupon offer and social posts to support the 70th Anniversary as well as a user generated content social campaign.